Figuring out where Costco gets its Kirkland Signature items is one of our favorite past times; Ronald Reagan helped put this ...

Additionally, Stop & Shop is bringing back its Fall Fest bakery lineup. The assortment will include traditional favorites ...

As each exclusive line improved and expanded, these private-label grocery brands earned the kind of loyal fans you'd expect to see eagerly following pop stars.

While private label brands have been around for a long time, we now see growing interest in them. Many of the new labels are well designed, made with quality fabrics, and attractively priced.

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products ...

Despite the cost-of-living squeeze, private label versions of chocolate are not flying of the shelves. Why aren’t consumers keen on the private label option?

The Advantages of Private Label Branding. From 1997 to 2005, the sales of private label brands grew at double the rate of national brands, according to a 2008 report by the global business ...

Private label sales reached an all-time high in 2023. Target has over 45 of its own private label brands.

A private brand, also known as a store brand or private label, is a product manufactured for and sold under the name of a specific retailer, typically at lower prices than national brands.

The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets.

Over the past few years, consumers have been buying more private-label products at the grocery store to save money – and the trend may be here to stay. Amid renewed investment by grocers in ...