Amazon Says Basics, Private Label Lines Aren't Going Away A report says Amazon has slashed the number of goods sold under brands it owns, motivated by falling sales and regulatory pressure.

Amazon to reduce its private label offering The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say.

Former Amazon employees confirm third-party sellers' concern on how their data are used. Regulators are taking a closer look.

Amazon’s private label apparel is struggling Thanks to physical locations, apparel private labels from retailers like Target, Macy’s and Walmart have an edge over Amazon.

Leading US e-commerce retailer Amazon has introduced a new private-label brand aimed at providing cost-effective grocery options for consumers both in-store and online.

Amazon’s private-label business includes homegrown brands like Amazon Basics, which sells everything from garbage bags to batteries to office chairs, as well as the clothing line Amazon Essentials.

Amazon has started reducing the number of items it sells under its own brands like Amazon Basics amid weak sales, the Wall Street Journal reported.

Amazon’s range of private-label brands offer customers better pricing while forgoing name recognition and often glitzy packaging. For example, around 60 percent of AmazonBasics products are less than ...

Exiting the private-label business could help appease regulators without jeopardizing Amazon’s overall business, said the person, who requested anonymity to discuss an internal matter.