Branded rivals Ibis, B&B, Motel One, and Best Western better watch out. UK-based brand Premier Inn is hungry to grow in the large German market. Premier Inn, the UK’s largest hotel chain, wants to ...
Premier Inn hotels are like shoeboxes, but their beds have comfy mattresses that come with a "good sleep" guarantee. The profitable brand anticipates strong growth in the UK and Germany. Premier Inn’s ...
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