Key points The brain's ventromedial prefrontal cortex compares diverse preferences for utilitarian welfare decisions. Study shows the brain's ability to represent others' preferences, crucial for ...

In pausing to think before making an important decision, we may imagine the potential outcomes of different choices we could make. While this “mental simulation” is central to how we plan and make ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

Your brain makes decisions before you even realize it. Neuroscience shows the brain can reverse choices internally before you ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

They’re old enough to drive a car, vote, enlist in the military, and run for a seat in the state Legislature, but according ...

Everyone has experienced that feeling of being completely exhausted and not being able to make decisions because of it. But there must be a better way to address these times than just muddling through ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...