Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Effective positioning creates a clear corporate identity in the minds of customers and can help increase sales and profitability. When you develop a positioning strategy that clearly differentiates ...

In Part 4 of this positioning series, I want to discuss the process of selecting which position to take in a market segment. There is, in my approach, a Golden Rule: A strong position is one that ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Although enterprises claim to emphasize customer experience in today’s digital business landscape, many fail to address a downright essential aspect: customer experience security. Yes, security should ...

When my article, ‘How to build a great brand’ was published recently, I received an email from an unlikeliest source. It came from Al Ries – one of the world’s best known marketing strategists – all ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and recognize it for what it actually is: the strategic marriage of positioning, brand ...