Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

Brands drive interest, action, trust and sales. Well-positioned brands can encourage behavior. Great brands establish a personality and a reason for being, and they stay true to that reason. A brand ...

Opinions expressed by Entrepreneur contributors are their own. A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I am a ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...