In 1980, Michael Porter described three generic strategies that a company of any size (small, medium or big) can choose to pursue its competitive advantage. These strategies are lowering the cost of ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...