Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

In 1980, Michael Porter described three generic strategies that a company of any size (small, medium or big) can choose to pursue its competitive advantage. These strategies are lowering the cost of ...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...

Abu Dhabi, Aug 12th, 2010 (WAM) -- Kalima, the translation project of the Abu Dhabi Authority for Culture and Heritage (ADACH) published the Arabic version of the book "Competitive Strategy: ...