When you are trying to decide if an idea for your business is feasible, you should examine all the factors that can affect its success or failure. It's time to do a SWOT or PESTLE analysis – probably ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

PEST analysis is used to evaluate external and macro environmental factors that impact your organization, specifically political, economic, social, and technological ones. This four-point analysis ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In business, there’s only so much you can control. You ...

A main reason companies use both SWOT and PESTLE is because these tools offer broad and effective analyses of key areas of a strategic plan. SWOT is an acronym that stands for strengths, weaknesses, ...