Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Even from within the tiny Hollywood Squares of an over-attended Zoom call, I recognized that look immediately. The snap of suddenly raised eyebrows as contradictory information crashes headlong into a ...

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want, and they’ll buy more, stay longer and come back often. Retailers bought into ...