Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

Editor’s note: German inventor Karl Nessler patented the first permanent wave machine, which used borax solutions and electric heated rollers to curl the hair, in 1909. About a decade later, this ...

And just like that: the bubble perm is back. From Bella Hadid to EmRata and Katie Holmes, it seems many with naturally straight hair can’t resist the nostalgic pull of the ’80s classic. In fact, ...