A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management ...

Albertsons Cos. has launched Albertsons Performance Media, powered by Quotient, a digital media capability that provides brands with the opportunity to use proprietary shopper data to drive sales. The ...

The saying goes that the first ever ad banner had a 44% clickthrough rate and it's been downhill ever since. That was 30 years ago. Contrast that to today where the average clickthrough rate for a ...

Despite the continued command of digital advertising, Nielsen’s 2025 Annual Marketing Report reveals a market recalibration, with radio emerging as a key beneficiary as the global survey of 1,400 ...