There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Does our brain perceive objects initially as a conglomeration of shapes, colours and patterns or does it instantly recognise the entire structure? An article provides the answer. Does our brain ...