Imagination is one of the most powerful things our brains can do. We can relive past events while taking a walk, rehearse ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

A scientific dispute spanning six decades about fundamental mechanisms of visual perception in mammals has now been settled.

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Have you ever noticed patterns in your own behavior that you cannot seem to shake? Have you ever held an attitude toward something and known exactly what caused you to have it? If the answer is yes, ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...