A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

In 1954, Pan Am Airlines approached Rolex with a request. The advent of commercial jet travel meant that their new transatlantic routes were taking pilots further than ever before, crossing up to six ...

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Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

Mitchell became the sixth person to walk on the moon on the nine-day mission, spending nine hours exploring the lunar surface. There is film footage of the astronaut wearing the GMT-Master before the ...

The watch’s dual-color bezel—with its blue nighttime hours and red daytime hours—proved not only an ingenious visual aid for the wearer but also a brilliant (and likely accidental) marketing ploy: ...