A change in pricing at a popular discount chain reflects a shift in consumer behavior. Dollar Tree was once known for having ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

CEO, National Retail Solutions (NRS). POS, NRS Digital Media, NRS Pay, NRS Funding, NRS Purple, and NRS Petro: Helping retailers succeed. First impressions count, and in-store branding can play a ...

A dollar is a dollar is a dollar, so goes the economic theory of fungibility. But do people really act that way? In a new working paper, Brown University economist Justine Hastings and Jesse Shapiro ...

The author comments on the article by Ho, Lim, and Camerer (2006), which showcases the potential of the new behavioral economics approach to marketing with six theoretical "case studies." Each case ...