External links are easily one of the most overlooked SEO elements. They’re also one of the most misunderstood. Some add too many links to content without considering quality, relevance, or long-term ...

Google sees links from one site to another as a sort of endorsement. When one site cites another via a link, there’s a fairly good possibility that they’re doing so because they believe the content ...

Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. It must be pointed out that Mueller’s comment was limited to the ...