Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Search term data keeps disappearing, and guessing at smart bidding performance gets expensive fast. These three techniques ...

If you focus on filtering audiences when that isn’t the solution, you will strangle your marketing funnel and the account will suffer a slow, painful death. Here's how to avoid that. In these words ...

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Learn the factors that are more important than ever to optimize for automated PPC. As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else ...

PPC advertising and SEO drive shoppers to digital stores, but if clicks slow, so does business. Google Insights, a free tool that details search data, can help online retailers improve PPC advertising ...

Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.

For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

Jennifer Slegg believes optimizing campaigns too frequently could have a negative effect. For instance, optimizing a campaign that only has five clicks won't provide the kind of data required to make ...