While past decades focused on impressions, clicks and conversions, today’s most successful marketers prioritize long-term ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

New technology will be integrated into the OneFox converged media platform powered by AdRise. The post Fox Advertising ...

After reporting an increase in users and revenue in the second quarter, Snap has shared insights on a range of evolving ad product updates aimed at expanding advertisers' optimization and ad-format ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

The bulk keyword research guide is available now on the Search Atlas blog. OTTO SEO is accessible inside the Search Atlas dashboard and activation requires installing the OTTO Pixel. Additional AI ...

AppLovin is using AI to optimize digital ads by combining advertising technologies, gaming, and data. Here are a few more ...