Most advice surrounding sales questioning focuses on asking open-ended questions. Open-ended sales questions are great because they entreat the buyer to open and start talking. But, open-ended ...

Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Gathering around a table and sharing a meal with others has long been a means of fulfillment. Eating is a biological need and connecting with others is a deeply rooted need. It’s no wonder that ...

Growing up, my mom would ask me every single day, "how was school?" and no matter how uneventful or amazing my day was, my response was always "good." I know my mom was just trying to gauge how my day ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

Empathy is the ability to understand and share the feelings of another. Research clearly shows that empathy is a critical element for demonstrating emotional intelligence, building healthy ...

Questions are an important part of the recruitment and selection process. Carefully crafted questions can help the hiring manager and team improve the odds of selecting the candidate most likely to ...

Numerous studies of public opinion about climate change show that agreement with the scientific consensus, concern about consequences and support for mitigation policies vary with age, gender, income ...