B and T

Google’s Open-Source Meridian MMM Now Open To All As Sector Continues To Heat Up

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...
secureidnews.com

RFID, LTD Unveils 3M File Tracking

RFID, LTD. Introduces 3M File Tracking to Idaho National Laboratories DENVER– (BUSINESS WIRE)–RFID LTD. (OTC: RFDL) introduced 3M (NYSE: MMM) File Tracking to Idaho National Laboratories after ...
VentureBeat

Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built or in-house. Mutinex, a leader in marketing mix ...
Hosted on MSN

Google expands capabilities of its open-source MMM program

Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what ...
Eagle-Tribune

Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises

Mutinex, a leader in marketing mix modeling (MMM) solutions that provide clients with answers-on-demand, today announced the North American launch of its globally endorsed Open Source MMM Validation ...