Today, NIVEA the leader in deodorant in the region launches its latest innovation in Female personal care; new Powder Touch Deodorant. By combining the highly effective anti perspirant formula with ...

It seems as though marketing and advertising departments nowadays don’t quite think things through and apparently don’t have people to say, “Hey ... maybe this isn’t such a good idea?” First it was ...

Nivea is launching a direct marketing campaign to promote its new men’s deodorant Nivea for Men Deodorant Silver Protect. The campaign, which has been created by space, launches tomorrow and is ...

Global cosmetics giant Nivea has apologised after a deodorant advertisement that used the slogan “White is Purity” attracted fierce criticism, with communications experts saying the blunder is a ...

An advert for one of Nivea’s most popular products has been described as racist by Facebook users. The advert shows a woman with black hair and her face away the camera, along with the words: ‘White ...

NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has appointed Anushka Sharma as the face for its Whitening Sensitive Deodorant TVC. This new revolutionary ...

Cosmetics giant apologises for Facebook ad after it was incorporated in memes by 'alt-right' trolls online COSMETICS giant Nivea has apologised for an deodorant advert with the slogan "White is purity ...

This Nivea deodorant ranks at the top of the list of best deodorants in India because of the way it smoothens and brightens dark underarms. The fragrance is every bit refreshing and long-lasting, and ...

COSMETICS giant Nivea has apologised for an deodorant advert with the slogan "White is purity" after it was branded racist. The Facebook ad was quickly adopted by far-right groups who shared it on ...