NIVEA, India's most trusted skincare brand*, has once again secured the No.1 position in the Skincare category in the 15th edition of the TRA Brand Trust Report 2026, marking the sixth consecutive ...

WILTON, Conn.--(BUSINESS WIRE)--“Soft” has a bad reputation in today’s society and is often associated with being weak. In fact, a new study reveals most people (59%) say it’s negative for a person to ...

The agencies tipped to be involved are wwwins Isobar, local digital agency Starnet, Tribal DDB and an undisclosed agency. The pitch is at the early request-for-proposal stage, with agencies submitting ...

A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive. Gift Article 10 Remaining As a subscriber, you ...

Having made its living over the last hundred years with products designed to help to keep skin soft, Nivea is considering the connotations surrounding its products and marketing, in addition to the ...

Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch. The Hamburg-based personal ...

Beiersdorf Nigeria, global maker of the Nivea brand of consumer products and other personal care and grooming brands, has once again demonstrated its commitment to care beyond the skin. The company, ...

DraftFCB is the lead agency for Beiersdorf and the campaign. The cosmetics giant has signed on international R&B sensation Rhianna for what will be Nivea's biggest ever marketing effort. Markus Pinger ...

*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Always at the forefront of pioneering beauty and health trends, NIVEA’s best scientific heads and skin experts have come together to create a New Radiant & Beauty range that nourishes and protect your ...