Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Originally published on Nielsen Foundation NORTHAMPTON, MA / ACCESS Newswire / December 22, 2025 / The Nielsen Foundation is pleased to support six organizations in 2025 through our annualData for ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

Looking at the calendar year of 2025 — including multiplatform linear and streaming ratings — ABC's "High Potential" and CBS' ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Fox News won the night in prime-time with 4.7 million viewers, according to Nielsen data. MS NOW (formerly MSNBC) was in ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.