Ferrari unveils 1st ever electric car
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Ten new names just surfaced at Italy's patent office, suggesting Maranello may have a packed pipeline of hardcore variants
The Ferrari Luce is here. The company's first EV costs 550,000 euros ($640,000) and looks like no Ferrari before it.
Launched in Rome, the Ferrari Luce represents a radical departure for the brand known for its roaring combustion engines.
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Ferrari F80 Targa, new GTO, and more hardcore model names leak in new trademark filings
Nearly a dozen iconic model badges could be coming back.
Ferrari is reportedly set to unveil five new models this year, and one of them could be a convertible version of the Amalfi. According to The Supercar Blog, the Italian marque is expected to introduce the Amalfi Spider in the first half of March 2026.
Learn more Ferrari’s new EV, designed with Jony Ive, departs from the brand’s traditional sports-car style with a five-seat, four-door design. Ferrari said the Luce supports its long-term electrification strategy and complements its gas-powered models.
Judging by the number of trademark filings Ferrari applied for, it seems that the Italian automaker is going to be very busy in the next couple of years. First spotted by CarBuzz, the folks from Maranello recently filed 10 trademark applications,
Ferrari, one of the most coveted exotic automakers in the world, is keeping itself so busy this year that people will start wondering if they haven’t introduced a strategy shift and they’re now going mainstream across the automotive industry.
Breakthrough ideas rarely emerge from immediate consensus.” In an interview before the car’s unveiling, Ferrari Chairman John Elkann acknowledged that the car was a break from Ferrari’s past that aims to address the pitfalls of modern high-end EVs.