Netflix is opening two "Netflix Houses" in the US this year. Are those theme parks? Kind of. But they're really marketing programs for Netflix superfans. A few years ago, it seemed hard to imagine ...

Netflix and MrBeast are testing mini theme parks to transport their IP off-screen. The venues are built to wow fans of the brands and meet consumer demand for IRL experiences. Experts broke down the ...

Netflix, the DVD-by-mail company that became a streaming company, is about to open two … I'm not sure what to call them. Let's use Netflix's term for the moment: "immersive experiences." Does that ...

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