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Chasing a higher NPS can distract brands from core improvements that would improve loyalty and satisfaction. A single score ...
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one ...
Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics.
The Net Promoter Score (NPS)—the biggest example of management snake oil ever created—has finally run its course. Bain has come up with a new metric—Earned Growth Rate—which measures ...
Inconsistencies in how the Net Promoter Score is measured renders it incomparable across companies. That doesn't stop the braggarts. Who do they think they're fooling?
Have you even wondered if you have a good Net Promoter Score? What if I were to tell you that your goal shouldn't be to achieve a perfect score of 100?
Is the Net Promoter Score dead? Why it may be time to look beyond this metric I believe today’s customer journey has become too complex and nuanced than this measurement can handle on its own.
The net promoter score, an increasingly popular measure of customer satisfaction, may not be an effective metric the way most organizations use it, according to The Wall Street Journal.
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