Have you noticed an uptick in parents using last names as first names, especially with boys? If so, then you've identified ...

Using a last name as a first name is more popular among baby boys, but that doesn't mean girls can't join in on the fun - ...

Each week, I receive calls from startups, consultants and entrepreneurs in search of company names, many wondering if they should just use their last name. It seems like an obvious choice. After all, ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be aware of the legal and practical issues that can arise. From Disney to ...