Like it or not, where you decide to live often says a lot about you. You're not totally defined by your zip code, but a website spotted by Reddit seeks to show people what zip codes say about the ...

A website spotted by Reddit seeks to show people what ZIP codes say about the demographics, culture, and lifestyle in one's area.

Why do merchants sometimes ask us for our ZIP code when we buy something? I recently visited the Mob Museum in Las Vegas, an interesting addition to Sin City’s attractions. I paid my admission ...

Recently I wrote an article about why so many stores ask for your ZIP code at check-out. With your name and ZIP they can turn to outside data brokers to learn your address, phone number and email ...

Esri's mapping tool lets you see what Big Data knows about the people who make up your neighborhood, right down to its fondness for lattes and iPads.