A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

The first time I had to create a landing page, I spent endless hours editing and tweaking. “Was the copy the most persuasive it could be? Does my form have too many fields? Does it have too few? Is my ...

This sponsored post is produced in association with MailChimp. If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color.

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

I covered this at Search Engine Land last night, but it is worth covering here as well. When you do any A/B testing or Multivariate testing with your web pages or web site, it is important that you do ...

We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel ...

All aboard! Recent announcements from major players gearing up their mobile strategies--from AT&T Mobile TV, Yahoo Go 3.0, to Google mobile image ads--confirm the mobile web is hot. And why not? With ...

The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not ...