https://doi.org/10.2307/2582632 • https://www.jstor.org/stable/2582632 Copy URL The past decade has seen a considerable development of techniques designed to help ...
The multi-attribute utility model serves as a basis for many marketing decisions such as new product planning and advertising message selection. The estimation of individuals' attribute weights can be ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback