AHDB has defended its ‘Let’s Eat Balanced’ campaign after the ASA upheld one element of a complaint linked to two newspaper adverts about ...
Regulator steps in: The ASA banned two AHDB adverts after finding their carbon footprint claims for British beef and milk were not based on full lifecycle data. Campaigner's complaint: Chris Packham ...
Ads for British beef and milk banned following Chris Packham complaint - Packham complained that the ads were misleading as ...
AHDB has been rapped by the ASA over claims made about British beef and dairy’s carbon emissions. The watchdog said that claims made in two of the levy board’s ads breached rules over misleading ...
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ASA bans UK beef and milk ads over carbon claims
What was banned: Two AHDB adverts claiming British beef and milk had far lower carbon footprints than global averages were pulled after failing to substantiate full lifecycle data. Why it matters: The ...
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