The XMATCH function was introduced to Microsoft Excel in 2021 as an upgrade from the MATCH function. The default arguments in the XMATCH syntax are more intuitive than those in the MATCH syntax, ...
Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get the ...
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