It’s early, but the metaverse has emerged as a new frontier for brands to explore new technological boundaries and connect with customers in novel ways. According to a study by McKinsey, 59% of ...

This holiday season, expect to see it all. In addition to online shopping, consumers will dip their toes into spending in the metaverse along with a return to stores. Forty-two percent of consumers ...

How did the retail industry go from physical, brick-and-mortar shopping to virtual shopping in the metaverse? First, we must take a look at the definition of the metaverse: "Accenture defines the ...

The metaverse is now part of the curriculum. ByondXR, which offers an immersive virtual retail experience, created an exclusive course for the Fashion Institute of Technology, “The Business of Virtual ...

Creative Content Work’s Vlad Mulhem, technology and innovation director, referenced “Snow Crash” in a recent webinar where he talked about the importance of brands understanding and embracing the ...

Accenture’s Annual Holiday Shopping Survey said that for the 2022 holiday season, consumers are exploring new ways of shopping, from live streaming to virtual worlds in the metaverse and buying and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Although everyone agrees that the metaverse is coming, there’s no broad ...

In my most recent CRM magazine column, I shared the story of the red “fire dress” to illustrate the ongoing integration between CRM, artificial intelligence, and the metaverse. I told the story of an ...

To hear tech CEOs like Mark Zuckerberg or Satya Nadella talk about it, the metaverse is the future of the internet. Or it's a video game. Or maybe it's a deeply uncomfortable, worse version of Zoom?

Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to ...

Walmart entered the metaverse on Monday with two new virtual worlds aimed at Gen Z and young users. The retailer debuted two games on the Roblox platform — Walmart Land and Universe of Play. I ...

Virtual shopping experiences are a precursor to what a fully interoperable metaverse could be, although the concept has yet to mature, according to a Forrester report shared with Retail Dive. The ...