Miller Time isn’t going to be just a thing of the physical world for much longer. Ahead of the Super Bowl, Miller Lite is debuting the Meta Lite Bar in the metaverse, according to a Wednesday news ...

The Meta Lite Bar is located in Decentraland and is for patrons 21+, just like a real-world bar. Guests are invited to enjoy what the brand calls “an immersive, communal experience with interactive ...

Just because you can do something doesn’t mean you should. For many, that’s been the general reaction to the metaverse, an all-encompassing virtual world that big tech CEOs like Mark Zuckerberg really ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 25 min 5 sec ago By Ad Age Staff - 1 hour 1 min ago By Parker Herren - 1 hour 4 min ago By Gillian Follett - 1 hour 4 min ago By ...

UPDATE: Feb. 2, 2022: Miller Lite’s Meta Lite Bar will open its virtual doors on Feb. 7 at 8 a.m. EST, per a press release. The digital bar is meant to mimic the look of a classic tavern. Between Feb.

Forbes, a business magazine founded in 1917, now has a distinguished, permanent Web3 presence on the Sandbox Metaverse. Nestled to the west of “Dracula's Castle” and a few plots north of “HODL Island, ...

The metaverse, a virtual reality–based successor to the internet that is populated with live people, is yet another new digital space where brands can more fully engage with their customers. But, many ...