Zefr deepens its Meta partnership, bringing AI-powered pre-bid controls to the Threads feed. Ensure brand safety on Threads ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. After launching an initial test of ads on Threads ...

Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally, as it looks to generate new revenue streams amid brand uncertainty over ...

Meta has spent the last couple years giving its self-titled AI chatbot prominent placement in its apps and now it's Threads' turn. The company is starting to test a new feature that gives the Meta AI ...

In line with ad offerings across its other social media platforms, Meta has announced the expansion of third-party verification for Threads in an effort to provide advertisers with more transparency ...

It has almost been two years since Threads was launched by Meta, and now, the company is moving towards monetizing the social media experience by inserting video advertisements to the feed. This ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization. Meta used its Brand Building Summit to unveil updates ...

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the launch of AI-powered pre-screen content ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...