CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...

AARP (formerly the American Association of Retired Persons), an advocacy group for Americans aged 50 and older, reached a settlement agreement last week in a privacy class action that alleged its ...

For the second time in two years, U.S. District Judge Jennifer L. Rochon has dismissed a lawsuit brought by a man who accuses the NBA of illegally using the Meta Pixel tracking tool to disclose his ...

Meta Platforms is making it easier for advertisers to implement tracking, reducing technical friction for teams running campaigns across platforms. What’s happening. Meta released an official Pixel ...