Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

ITV, one of the U.K.’s leading broadcasters, has selected Yospace, a global provider of Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on ...

Accurate temperature control is particularly essential in the battery industry, especially during the processes of coating ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.