Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...

When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree of competition for attention that exists today, you cannot just ...

When you hear the phrase “streaming video,” your thoughts probably go to paid streaming services like Netflix or Disney+, or video hosting websites like YouTube or Vimeo. From a quality of experience ...

Editor's Note: The following is a guest post by Stephen Upstone, CEO of mobile video platform LoopMe. When it comes to digital video advertising, isn't it time we got back to basics — like what works?

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first ...

Briefly, the Mux viewer experience score is a high-level metric for evaluating overall platform performance, with a 100 equating to an acceptable experience, and a 0 meaning a frustrating experience.

Advances in technologies underlying the capture, transfer, storage and display of video images have grown steadily, making an ever increasing number of video applications economically feasible. Video ...