Caption: Hello Barbie is displayed at the Mattel showroom at the North American International Toy Fair in February. The doll's ability to record conversat ...

The multi-year pact will have the toymaker produce more content centered on its iconic doll. By Rick Porter Television Business Editor The first project under the multi-year content partnership is an ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s system has ...

Come on Barbie, let’s go party: A new “Barbie” experience is coming to The Strong National Museum of Play in Upstate New York. “Barbie You Can Be Anything: The Experience” will be on display at the ...