A new study from eClerx finds that the best marketing technology stack in the industry won’t help a marketing team deliver ...

How big should a martech stack be? The only correct answer to that question is “as big as it needs to be.” I’m often asked how big a martech stack should be. Sadly there’s no easy answer other than a ...

Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...