Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

It's been a bruising twelve months for many mid-sized public software companies as investors retreat fast growing, but money losing tech stocks and take safety in large caps. Vista Equity Partners, a ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

Marketo Inc., a maker of Internet-based marketing software, will make its first push into the Japanese market through a venture with Dentsu Inc., Asia’s biggest advertising company, and SunBridge Corp ...

Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for $1.79 billion, the company announced Tuesday. Marketo shareholders will receive $35.25 in ...

(Reuters) - Adobe Systems Inc (ADBE.O), the maker of image-editing software Photoshop, is in negotiations to buy Marketo Inc, a privately held cloud-based marketing software company, according to ...