Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq ...

Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label ...

Marketo itself admitted that it's not the only marketing software company talking about real time personalization, one to one interactions and customer experience programs. But it claims it's the best ...

At its annual Marketing Nation Summit in San Francisco, Marketo introduced its new customer engagement platform, which boasts innovative capabilities for marketing execution and analytics. The ...

Often framed as an M&A target to enterprise acquirers, marketing automation company Marketo on Tuesday released a Customer Engagement Platform – the result of the company’s own acquisitions spree. The ...

Nexmo, provider of a cloud communications platform, and Marketo have paired up to connect brands with customers via chat applications. Marketo customers will be able to conduct marketing campaigns via ...

Adobe on Thursday afternoon announced it is acquiring Marketo, the cloud-based marketing platform focused on business-to-business (B2B) services, for $4.75 billion. News of the negotiations were first ...

Adobe has announced that it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase ...