Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Last spring, I quit my job as a senior social media strategist at an advertising agency.

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose. Once you graduate with a degree in marketing, the business world is your ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

Almost every week, without fail, I get this question. It is ever present in my Instagram DMs, my LinkedIn messages, my Twitter feed, and at almost every keynote I present. You might think this ...