To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can avoid ...

Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

We have revealed new insights by reviewing and integrating the definitions of strategy offered by leading scholars in the field. Part of the confusion surrounding the issue of strategy can be ...

You can have the best product or service in the world, but if you don’t have a solid and contextually based go-to-market (GTM) strategy and execution plan, you will fail. Marketing plays the critical ...