We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog [insert marketing tactic here] perform last time? And what assumptions can we ...

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...

Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, ...

Whether you are just starting out with your business or adding a new product or service to your offerings, a detailed marketing plan can guide you through all the important decisions you need to make ...

Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into ...

The business model used to be a pretty universal term. The same skeleton applied to many businesses, and it involved a customer becoming aware of a product (billboard, print ad, yellow pages, etc.), ...

DEERFIELD, Ill. — Walgreens here will engage in a shopper marketing pilot with The Hershey Co., SN has learned. The test will run in two markets during the third quarter with the goal of driving trips ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing is the effort that a company puts forth to sell themselves, their product or their ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...