Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

When you present your strategic marketing plan to investors or your business's executive team you're actually selling your ideas to them rather than reading off a detailed plan. Great presentations ...

So, you have spent days and weeks brainstorming and finalising the details of an enticing proposal to close that lucrative business deal. You have been exploring different ways to organise your ...

As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you're likely also the default creator of presentations for conferences, ...