In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

SRINAGAR: Sher-e-Kashmir University of Agricultural Sciences and Technology Kashmir on Friday hosted a competence building workshop, aimed at establishing a robust, credible database for demand and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support ...

Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions. Don’t make marketing decisions based on gut feelings and opinions — here’s ...