In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
November 14, 2025 - We still have serious gaps in transportation data collection, both at the national level (passengers) and ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...
SRINAGAR: Sher-e-Kashmir University of Agricultural Sciences and Technology Kashmir on Friday hosted a competence building workshop, aimed at establishing a robust, credible database for demand and ...
Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions. Don’t make marketing decisions based on gut feelings and opinions — here’s ...
Moreover, privacy-forward brands often see improved internal efficiency. By limiting unnecessary data collection, teams spend less time managing redundant systems and more time focusing on meaningful ...
Bizcommunity on MSN
AI-powered robotics meet the challenge of fragmented data for marketers
Enter artificial intelligence (AI) in the form of advanced robotics – a significant step beyond the basic bots that companies ...
Palantir slips premarket after unveiling Stagwell partnership for AI marketing platform; Valoriza deal extends Foundry and ...
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