Alterian, one of the leading database marketing software platform providers, is now eyeing mobile as a growth opportunity. What's Alterian's take on mobile? Mobile is an important channel, and will ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. Every ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation's changes while also enabling you to learn from the data within itself.

Audience acquisition is a strategic process that employs various channels such as digital advertising, content marketing, social media, and email campaigns to engage potential customers. According to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A couple of Austin entrepreneurs have launched marketing ...

Databases are about more than columns and rows. Whatever type of business you're running, you'll likely need a way to house data you've collected and, whether it's a simple mailing list or an ...

Oracle Corp. (NYSE:ORCL), a global leader in enterprise software and cloud computing solutions, was founded in 1977. The company excels in developing and marketing database software and technology, ...